Introduction
Astrology in Daily Life
Many people would never dream of making an important personal decision or even of starting their day without first consulting a personal astrological reading, but Western businesses have been slow to take advantage of the hallowed tradition of business astrology.
Astrology’s Place in the Business World
Just as Americans began to discover the ancient Vedic wisdom for health in the 1990s, American businesses are beginning to discover the ancient Vedic wisdom for today’s financial markets. Business astrology, known as “Argha-Prakaran” or “Argha-Kaanda” in India, has a long and venerable history.
Astrology’s Ancient Indian Roots
As a vital part of the Vedas, astrology plays a very important role in Indian spiritual and economic life. Ancient Indian scholars, like those in virtually all ancient civilizations including the Egyptians, the Chaldeans, the Chinese and the Greeks, sought to read the wisdom of the stars. These ancient wise men and women worked to unlock the secrets of astrology and to apply them to human existence and use that knowledge to predict the future based upon the positions of the stars.
The Astrology of Financial Matters
Unlike many Western traditions, Indian philosophy has always acknowledged the importance of money to human survival. The Purushartha ranks artha, or money, second only to dharma, or sacred duties. It is little wonder, then, that Vedic astrology has a separate discipline that focuses solely on business and financial matters. The sacred texts confirm the right of people to earn money to properly care for their families, and to this end, the learned seers of the past developed methods to foresee market trends.
The Study of Human Behavior
In many ways, economics is the study of humans and their behavior. Economists study the ways the external world impacts the financial behavior of people, as well as the way the behavior of people influences the financial world. Every economist knows that what is called “consumer confidence” in the world of economics is a factor that cannot be ignored.
Ancient Psychologists
Long before the birth of the social sciences, the best and brightest of the world’s learned men and women learned to interpret and predict the behavior of humans using their powers of observation and their knowledge of the stars and the effect of the stars on human minds and behavior. Because of money’s important place in the world even then, they did not hesitate to turn their attention to the financial behavior of humans and the activity of the market. They discovered that they could predict the activity of the markets through the use of astrology. Famed psychologist and rival of Sigmund Freud, Carl Jung, put it best when he said, “Astrology represents the summation of all the psychological knowledge of antiquity.”
Ancient Wisdom for the Modern World
There is no need to look back at the ancient world to find an example of the power of astrology to predict financial trends and activity. W.D. Gann, the American entrepreneur, astonished the financial world with his uncanny ability to read the fluctuations of the market before they happened. Gann claimed to have learned his techniques during the time he spent in India studying astrology. Gann attributed his incredible success to something he called “the law of vibrations,” which he explained was as simple and natural a phenomenon as the law of gravity.
Ancient Knowledge Preserved for the Benefit of Humanity
Gann’s success piques the interest and leads the open-minded seeker to speculate about the applications of ancient astrological learning to today’s financial world. Fortunately, these ancient teachings have not been lost. They have been preserved for the benefit of the present generation and may be accessed as readily today as when the ancient scholars first discovered them.
